Eco-Friendly or Just Greenwashing? (A.K.A. Eco-Friendlish)

These days, everyone’s slapping a leaf on a bottle and calling it “eco.”

But here’s the truth: using one supermarket-brand “green” spray doesn’t make your cleaning service sustainable

it just makes it eco-friendlish (you know, kind of eco… but not really).

At Clean for Good, we believe your health, your home, and our planet deserve better.

So let’s talk about what real eco-friendly cleaning looks like—and how to spot the greenwashing (before it’s all over your benchtops).


💡 What Real Eco-Friendly Cleaning Actually Looks Like

A genuinely eco-cleaning company will focus on more than packaging and buzzwords.

Here’s how to separate the real deal from the greenwashed fluff.

🧪 1. Look Past the Label

Many mainstream “eco” products still contain:

🚫 Greenwashing alert: If a company says “we use eco products”

but can’t tell you what they are or why they chose them, it’s likely just marketing.

What we do: At Clean for Good, we use our own enzyme-powered products that are non-toxic, ocean-preferable, and effective

because clean should never come at the cost of your health.


🌍 2. Sustainability Goes Beyond Products

Eco isn’t just what’s in the bottle. It’s also how the company operates:

🌱 At Clean for Good:


💼 3. Ethics Matter Too

A company that underpays its staff, rushes jobs, or works under the table isn’t sustainable—

no matter how green their spray bottle is.

🧡 Real eco-friendliness = people + planet. That’s why we:


Frequently Asked Questions

Q: What is greenwashing?
A: Greenwashing is when a company markets itself as environmentally friendly

without truly following sustainable or ethical practices.

Q: How can I tell if a product is really eco-friendly?
A: Look for third-party certifications like ECNZ, EWG Verified, or Safer Choice. Avoid vague terms like “natural” or

“green” without ingredients or science to back them up.

Q: What are enzyme cleaners, and are they safe?
A: Enzymes are proteins that break down organic matter naturally. They’re non-toxic, biodegradable,

and highly effective without harsh chemicals.

Q: Is Clean for Good certified?
A: Our enzyme products are independently reviewed, and we’re proud to be a Living Wage Accredited Employer

because ethics matter as much as ingredients.

Q: Do you use disposable wipes or plastic bottles?
A: Never. We use reusable, colour-coded cloths and refillable systems to reduce waste—

and we even collect our microplastics for recycling.


✨ Final Thoughts

Just because a company says they’re eco doesn’t mean they are.

At Clean for Good, we clean homes like yours with purpose, precision, and products that protect what matters most.

So next time you hear “eco-friendly,” ask:
👉 Is it real—or just eco-friendlish?

✨ Ready to clean differently?

Let’s make your home Clean for Good.
Contact us to explore our services today.

Here’s to a cleaner, kinder world—for good. 🌏
Steph + the Clean for Good team

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